The Overview
Banana Split Productions, in collaboration with Warner Bros Games, undertook an extensive localisation effort spanning over 2.5 years. Their mission? To adapt and localise more than 3,500 assets for the Hogwarts Legacy game. These assets included voice-overs, subtitles, title treatments, text cards, age ratings, pack shot arrangements, screen sizes, frame rates, and other critical elements.
The Requirements
Regions: 19
Files Delivered: 3,500
Sizes+Formats: SQ (Online), 4×5 (Instagram), Vertical (Online), Wide (Online),
TikTok, Meta, Cinema Specific, TV Specific
Platform Specific: Sony, Xbox, Multi Platform, Deluxe Editions, Agnostic
The Method
Banana Split Productions assembled a fantastic team of experts, including producers, editors, and motion designers. Together, they meticulously worked on each individual project within the campaign. Their goal was to ensure seamless localization across regions worldwide, covering various devices and platforms. The localization process presented several challenges. Accents, for instance, had to be carefully considered to maintain the charm of the characters. Additionally, adapting content to different cultural contexts required precision when re-versioning the content.
The Results
Banana Split Productions’ dedication and expertise played a pivotal role in making the magical world of Hogwarts Legacy accessible to fans across the globe. In total, the content was re-versioned for 19 regions. In addition to the cultural re-versioning, the full marketing campaign was repurposed in 8 formats to be used online, via social media platforms, for cinema and TV specific screens.
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